19 social media best practices for faster growth

Start by outlining core content pillars that align with your goals and audience interests. These can include educational content, behind-the-scenes content, testimonials, product highlights or personal stories. The type of posts you create will depend on your business, the platform, what medium you’re interested in, how many people are on your team and more. As a business owner, you’re likely either already on social media, or know that you should be.

Get set to elevate your social media prowess and embark on an exhilarating quest to establish a flourishing community centred around your brand. By 2023, it is projected that there will be approximately 4.89 billion social media users globally. This staggering number offers an extraordinary chance to gain visibility for your brand. Starbucks was among the top 10 most followed Twitter accountsin 2019 and currently has over 11 million followers.

Make sure to choose partners who align closely with your brand values and share a similar audience. If you do choose to run ads, make sure to A/B test to compare different creatives and messaging. Also, consider retargeting your website visitors or previous customers to get the most out of your ad spend. Likewise, when TikTok first rolled out Carousels, creators who published them reported significantly higher reach and engagement.

Big Companies With Great Social Media Marketing

Kuaishou has a reputation for being more community-driven and less algorithmically intense than TikTok or Douyin, the Chinese version of TikTok. This gives smaller https://mostbetindiaofficial.com/ creators more room to grow and makes the platform an interesting option for social commerce. Douyin is the Chinese version of TikTok — developed by ByteDance and launched before its global counterpart.

• “One of the biggest mistakes is posting too much without offering real value.
• It’s designed to help you streamline your employee advocacy program by enabling you to automate engagement assignments and allowing employees to schedule their engagements to publish at a future date.
• Now that we’ve seen the critical ways social media marketing can elevate your business, let’s walk through how to create a plan.
• Want to increase your team’s productivity and effectiveness with one comprehensive platform?

Users go to the site to stay updated with industry news and trends, engage with other professionals in their niche, and enhance their careers or business partnerships. Implementing a content calendar helps you stay organized, plan ahead, and ensure a consistent flow of content. Evaluate each platform based on its user base, engagement metrics, and content compatibility to make an informed decision about where to invest your time and efforts. Nike also shares sports-related stories on social media, celebrating the best professional sports players. Its social media posts often reveal its playful personality, which resonates with its primarily millennial and Gen Z audience.

With over 2.6 million followers, Chipotle has one of the largest presences on TikTok. It posts funny videos featuring its products and customers, cementing its positioning as a fun place to eat. The two-frame video below starts with the text “I just got Chipotle” and then displays a multiple-choice question text overlay asking followers what to do now. The following companies have worked hard to create an effective social media presence across various platforms. In this in-depth article, delve into its legal status, analyze its attractive bonuses, understand the registration process, explore the diverse world of betting options, and much more.

Billions of people are active on social media daily and there’s a large chance your audience is already online. Whether through paid ads or content promotion, you can attract more top-of-funnel leads by raising awareness for your brand. This form of marketing requires you to use social media management skills and tools. Just as you prepare other aspects of your marketing strategy, you need to have a plan for your social media marketing. Today, Burger King still boasts a strong social media presence, engaging its audience at every opportunity and making the Whopper the star of many posts. This campaign was the latest effort from the Swedish brand to bring fresh creative direction to their social content.

We’ve talked about the importance of replying to inbound engagements (comments, messages, DMs), but let’s not forget about outbound engagements. It could be witty, sarcastic, professional, empathetic, inspirational, fun… whatever best reflects the brand image you’re trying to cultivate. Your brand’s social voice is what sets you apart from your competitors.

As only a fraction of your audience sees your posts anyway, you don’t need to worry about boring your audience by reposting the same content. They regularly generate hundreds, if not thousands of likes on each post, so we wanted to break down their strategy. Archer uses our platform, GaggleAMP, to execute its employee advocacy strategy and ensure the right people engage with the right content.

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Challenges Faced by Brands on Social Media

The ideal posting frequency for a brand on social media depends on the platform and the audience. On average, brands should aim to post at least once per day on platforms like Facebook and Instagram, and multiple times per day on Twitter. Consistently delivering clever, shareable content and fostering a sense of community, OREO has become one of the most beloved and successful brands on social media. They leverage user-generated content, influencer partnerships, and interactive features like polls and questions to foster a sense of community. Through its visually-driven, emotionally resonant social media strategy, Airbnb has positioned itself as a leader in the travel industry. McDonald’s also uses social platforms to highlight new menu items, run exclusive promotions, and give followers a behind-the-scenes look at the company culture.

Want to increase your team’s productivity and effectiveness with one comprehensive platform? Sprout Social all-in-one social media management tools will help you unlock the full potential of social. The artists captured candid moments of families and friends on vacation. Airbnb took this footage and uploaded it to its social media platforms in a documentary-style format.

Adamolekun became internet famous when he introduced himself, alongside all of the new offerings and old favorites that are coming back in a social video. Let’s just say he’s the internet’s favorite CEO—partly because he’s been such a central figure in the restaurant chain’s rebrand. The surprising nature of both Surreal Cereal’s content and their platform of choice is more calculated than it seems. According to The 2024 Content Strategy Report, almost half of Gen X and Millennials use LinkedIn—yet, there’s only one incredibly memorable cereal brand on the platform.

With a focus on storytelling and emotional connection, Coca-Cola has maintained its position as one of the most beloved and engaging brands on social media. Nike leverages influencer marketing & partnerships, user-generated content creation, and powerful video storytelling to foster an emotional connection with followers. Collaborate with brand advocates to extend your reach and infuse your social media with authentic, relatable content. This will help you grow and sustain your brand’s community with loyal followers. A Publishing Calendar can also be useful to ensure your curated content is posted at a consistent rate to ensure you have a steady brand social media presence.

Influencer marketing will be a driving force for brands in 2025 as they integrate influencer content more intentionally for a more effective multi-channel approach. This will include edutainment, i.e. content that educates and entertains, which is also poised to be the most engaging of all brand content on social. That’s why we put together a comprehensive guide to creating a social media marketing plan from scratch. Whether you’re new to social or want to double-check your priorities in 2025, this guide has you covered.